Audience
Prime market: 35-49, 50-64
Secondary market: 65+
Tertiary market: 18-34
Brothers and Sisters with Different Mothers will engage the prime and secondary audiences on the ‘found family’ level but also on the emotional issues, looking to understand the personal connection between child and parent
Key Factors
Broad demographic potential
Transportable to other markets
Excellent product to bridge the Lost Family
with a more in-depth look at Who We Are
Repeatable yearly with new families
Reality factor:
Every family has their secrets.
